Perspective
Be nimble and responsive to change.
ADAPTABLE. Your website has a business purpose, and it can evolve. There's always room for improvement in response to new business circumstances.
PraCTICAL. When designing your site, I aim to de-risk the process by conducting just enough research to base each decision on the best available facts.
AGILE. I favor simple DIY platforms that allow for rapid content updates without designer involvement and offer the flexibility to quickly change tools as needed.