CONTEXT IS KEY
Connection - A business thrives by meeting the needs of its customers. But needs evolve - there might be several steps between a potential client realizing they need someone like you to actually hiring you. It's critical to anticipate that type of need, physical context and calibrate your response in proportion to the potential return.
Intention - Search engine queries are an imperfect proxy for intent. Someone researching a service will word their queries differently than someone who knows what they want and needs now! They might use different devices. They will search in different places - from Google, maps, social media, local listings to specialized directories.
Consistency - We prioritize simple messaging and clear designs that communicate consistently across different contexts. A potential client might look up your business from a phone, car display, laptop, or desktop. They might use a touchscreen, type, or a voice command. They might be commuting or multi-tasking at home.
We use competitor and PPC (pay-per-click) ad research to understand your business search context and establish a baseline for what your business should be saying and doing online. The judicious use of keywords, relevant content, and good site architecture is critical to getting found through search and motivating someone to click to your site.