Woman searching on a mobile phone has a need, makes a searche query and finds results


Connection - A business thrives by meeting the needs of its customers. But needs evolve - there might be several steps between a potential client realizing they need someone like you to actually hiring you. It's critical to anticipate that type of need, physical context and calibrate your response in proportion to the potential return.

Intention - Search engine queries are an imperfect proxy for intent. Someone researching a service will word their queries differently than someone who knows what they want and needs now! They might use different devices. They will search in different places - from Google, maps, social media, local listings to specialized directories.

Consistency - We prioritize simple messaging and clear designs that communicate consistently across different contexts. A potential client might look up your business from a phone, car display, laptop, or desktop. They might use a touchscreen, type, or a voice command. They might be commuting or multi-tasking at home.

We use competitor and PPC (pay-per-click) ad research to understand your business search context and establish a baseline for what your business should be saying and doing online. The judicious use of keywords, relevant content, and good site architecture is critical to getting found through search and motivating someone to click to your site.



Row of nearly identical shops except for bolder sign and modern door handle

Focused - We prioritize features that help your customers get things done and help you reach your business goals. We structure your content so it makes sense to your potential customers and is easy to find on your site. We'll make your site easy to navigate on different devices.

Accessible - Everyone is not looking at your website on a high end computer in a quiet, well lit, private office. Meeting the needs of people with impaired vision or physical disabilities is a great benchmark for meeting the needs of anyone accessing your site from older devices, places with limited bandwidth, conditions of less than ideal visibility, distractions, or circumstances without the use of both hands.

Slightly Different - We stress your business's expertise and personality to make it stand apart from your peers. Your competitors' content and functionality is a baseline response that we want to exceed. We find inspiration from different sectors and places around the world.


Reach Out- Contact us for a free 45 minute conversation about your website.
Let's see if there's a good fit between your needs and our resources.