Design - I’m a designer with an architecture background.  Opportunities in computer graphics lead to a 15 year career as a visual effects artist in Hollywood movies, transforming data into moving pictures that tell stories. After seeing 2 companies I worked for go bankrupt back to back in 2013, I changed focus to smaller web based projects where I'm closer to the business drivers that make decisions.

Some Code - I code when necessary. My first website job managing a Wordpress site showed me to how quickly an open source solution can fall apart. I saw the value of a low code approach that knit together multiple software services. For many small organizations, services with maintenance included are a better approach than the popular open-source options.

Analytics as a sanity check - I've always worked in a creative context of a team effort with a commercial purpose. Many eyeballs and opinions contribute to a movie before it gets screened. Building designs go through engineering and planning approvals. Tracking how potential customers get to your site and behave offers an opportunity for continuous improvement that also reduces your risk.

More on my portfolio site, Linkedin, or Instagram.


Talk to Me - Contact me for a free 45 minute conversation about your website. Let's see if there's a good fit between your needs and my resources.